Brand Manager v Praha, Česko

Our Marketing Team is looking for an experienced Brand Manager who will take ownership of a designated portfolio and drive its further development and growth.

What will be your mission?

• Build and develop assigned brands within the CHC portfolio, including branded CHC products.
• Develop and implement commercial and marketing strategies to ensure sustainable sales and market share growth.
• Prepare and execute annual marketing plans , coordinating internal and external stakeholders.
• Manage the full brand lifecycle , from communication strategy and brand development to campaign execution across ATL, BTL, digital, PR, and other channels.
• Driving new products development and new product launches in close cooperation with Global Portfolio Team, Product Development, Sales, Supply Chain, Regulatory Affairs and Finance.
• Develop and manage consumer and HCP communications , including internal and legal approval processes.
• Analyze market trends and competitive activity, interpret business results, and propose actionable plans to accelerate brand growth.
• Identify new business opportunities and contribute to projects supporting sales growth.
• Take responsibility for brand budgets, P&L management, and investment planning , while evaluating the effectiveness of marketing activities.
• Collaborate closely with Key Account Managers, Area Sales Managers , Sales Teams, and cross-functional stakeholders to ensure strong execution at the point of sale and deep portfolio knowledge.

Working with us can be intense – priorities move quickly and pressure is part of the job. We are looking for someone who is energized by that pace, not worn down by it.

Who are we looking for?

• A Brand Manager with hands-on experience in brand management within Consumer Healthcare or FMCG , ready to take ownership of a portfolio and contribute strategically to its growth and long-term success.

• A professional with proven experience working on strong, market-leading brands, ideally within top CHC portfolios or comparable FMCG brands.
• Previous experience in an international company with a mature brand management culture (e.g., Danone, Nestlé, or similar organizations) is considered an advantage.
• A true brand owner who combines strategic thinking with a hands-on approach, strong analytical skills, and a deep understanding of consumer needs.
• A team player capable of building effective partnerships across functions, including Sales, Finance, Regulatory Affairs, Supply Chain, Global Team, and Trade Marketing.
• A proactive, engaged team member with strong resilience – someone who welcomes feedback as a tool for development and stays composed when priorities shift quickly.

What do we expect from you?

• University degree , ideally in Marketing, Business Administration, Economics, or a related field.
• Advanced English language skills for daily communication with local and global stakeholders and headquarters.
• Strong communication and presentation skills.
• Experience working with market data , analytics tools, and industry reports.
• Ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
• Strong business sense , agility, and integrity aligned with our company values.

What do we offer?

• A key role in shaping and developing leading brands within the CHC market.
• The opportunity to make a real impact and influence the future direction of our portfolio.
• The stability and support of an international pharmaceutical company.
• Competitive compensation and an attractive benefits package include:
• Company car
• 5 weeks of vacation plus 3 Flex Days
• Up to 2 days of home office per week
• Pension contribution
• Cafeteria benefit program
• Meal vouchers and refreshments at the workplace
• MultiSport card
• Employee discounts on products available through Klub zdraví

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