Join the customer engagement team. Make our search work smarter
Our very own barista ☕ , 24/7 company gym , a game room with great colleagues. Sounds like the place to be? This might be your dream job.
Are you ready to shape organic growth across multiple markets and help define how customers find us in a changing digital landscape?
We are looking for a Group Senior SEO Specialist , who knows how to make us visible on Google, but also through AI-powered search.

What is our mission? ‍

We’re committed to creating great betting and gaming experiences for millions of customers. And behind every great experience is a great team.

That’s why we invest in our people and give them room to grow and make an impact.

What will be your mission ?

Your mission will be to grow qualified organic traffic, increase brand visibility and drive customer acquisition and revenue across our brands and markets.

You’ll combine traditional SEO expertise with the evolving world of AI search , making sure our websites and content are not only ranked by search engines but also understood, trusted and cited by AI-powered platforms.

What will be your quests?

Lead our international organic growth strategy , taking ownership of traffic, visibility, customer acquisition and SEO-driven revenue.

Plan and execute technical and on-page SEO initiatives , optimising website architecture, content, internal linking and keyword strategies.

Boost our visibility across Google, ChatGPT, Copilot, Gemini, Perplexity and Google AI Overviews.

Own our structured data and schema markup strategy , monitor brand presence in AI-generated answers and develop AI visibility KPIs alongside traditional SEO metrics.

Collaborate with content, development and PR teams to strengthen brand authority, trustworthiness, E-E-A-T signals and link-building efforts.

Analyse and report on organic performance using SEO and AI visibility tools, turning data into actionable business insights.

Share SEO and AI search best practices across the organisation and help teams make smarter, data-driven decisions.

Ready to bring your A-game?

You should have at least 3 years of experience in SEO .
Fluent English at C1 level or above , both written and spoken.
A solid understanding of search engine algorithms and ranking factors.
Practical knowledge of how AI search and answer engines retrieve, rank and cite content – and how this differs from traditional SEO.
Experience with structured data and schema markup implementation.
Familiarity with SEO and AI visibility monitoring tools, as well as current SEO, SEM and AI search trends.
In-depth experience with website analytics tools such as Google Analytics.
Knowledge of Google Search Console.
New to the betting and gaming industry? No problem. We’re happy to help you learn the specifics of our markets. What matters most is your SEO expertise and technical know-how.

What’s your reward?

An annual bonus and 5 weeks of holiday.
Flexible working hours and hybrid working arrangements.
An individual career development plan and opportunities to grow in an international environment.
A meal allowance and a Cafeteria Benefit System covering sports, culture, travel and health.
Employee events , well-being programmes and internal activities.
An Employee Referral Programme and partner discounts, including Dr. Max, Datart and Škoda Auto.
A modern office in Prague’s Churchill II building , complete with an in-house barista, refreshments, weekly fruit days, a terrace, a 24/7 company gym and a game room.

Who are we in the game?

Fortuna Entertainment Group has been in the game since 1990 and is now one of Europe’s leading betting and gaming groups. We bring the action to millions of customers across seven European markets .

Behind the game is an international team with hubs in India, London and Madrid. We give our people the freedom to think big, play bold and make an impact .

Ready to make your move?

If this sounds like your kind of game, place your bet and apply. We can’t wait to hear from you!

Can you get brands discovered? 🧐 Group Senior SEO Specialist - annual bonus, 24/7 gym, own barista, career growth, 5 weeks vacation

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