Scope of the role

The Global Customer Segmentation & Engagement Expert is responsible for driving the development, implementation, and continuous enhancement of PERI’s global customer segmentation and engagement framework. The role provides the foundation for a data-driven commercial operating model by transforming customer and market data into actionable insights, enabling consistent customer management, stronger loyalty, and improved commercial effectiveness across all regions. Candidates should ideally be based in Poland, Czech Republic and Spain. Applications from candidates in other locations are also welcome, provided they have the flexibility and willingness to travel regularly within the region and to
Headquarters.

Your responsibilites

Develop and continuously improve global customer segmentation and customer engagement methodologies
Analyze and prioritize customers based on potential, behavior, business model, customer lifecycle stage, project type, and strategic importance
Establish and maintain globally consistent customer loyalty and engagement frameworks
Ensure the integration of segmentation and engagement logic into CRM systems, reporting, analytics, and future AI-based applications
Drive data quality, governance, and standardized data usage across customer-related systems and processes
Generate actionable insights to support sales effectiveness, marketing performance, customer retention, and resource allocation decisions
Lead global rollouts, training initiatives, governance standards, and stakeholder alignment across subsidiaries and regions

What you'll need to be successful

Degree in business administration, marketing, data analysis, industrial engineering, or a comparable qualification
Several years of experience in customer segmentation, CRM, customer retention, strategic marketing, data analysis, or commercial excellence in a B2B environment
AI-Knowledge
Expert market knowledge including segments, customers, and competition
Strategic mindset and ability to see and understand the bigger picture and develop long-term marketing
strategies
Fluent in English and one of the local languages
Influencer and team player

Apply online

PERI Group
Formwork Scaffolding Engineering
Recruiting Team

Global Customer Segmentation & Classification Manager (m/f/d)

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